Downtown Reviving: N.Y.C. Launches Global Push

New York City is launching a global campaign to promote Lower Manhattan, an area comprising the financial district, Battery Park City, and the waterfront harbor.

The effort — “Get More NYC: Lower Manhattan,” which begins June 1 — extols the virtues of Lower Manhattan hotels, restaurants, shops, history, museums, and other attractions, including the 9/11 Memorial, which the city says will open on Sept. 12.

In addition to outdoor ads in the five boroughs, a taxicab monitor spot promoting Lower Manhattan, and an initiative to promote Lower Manhattan to meeting planners, the effort includes a media program at JFK International Airport’s Terminal 4 starting this summer. Posters, wall clings and column wraps showing imagery of the City with a particular emphasis on Lower Manhattan will festoon the terminal.

Read the full article from MediaPost.

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